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  Scopus ID: 21100926589

Design Thinking Based Case Study on Traffic Intensity

Subrahmanya Srinivasa Rao Motukuri, Bhanu Murthy Soppari, Naveen Reddy Challabotla, Vivekananda Swamy Mattam, Kishore Nath Nayani and Ramesh Babu Poosa


Design thinking (DT) is an innovative and analytical approach that promotes exploration, developing models and prototypes, data collecting, and reinvention. DT has drawn more attention in recent years as means of developing new business models. Few studies, meanwhile, have looked at design thinking’s potential, limitations, and applications from a broad perspective. In this paper it focused on the concept of DT to enable and cultivate empathy for the intended user. Provide a best strategy with DT problem-solving techniques that are frequently emphasised in business courses. Developed a case study on traffic intensity in daily life include comprehending the needs of people. Considering the problem in human-centric, brainstorming, hands-on approach to prototyping and testing. The case study – traffic intensity is solved based on the sequential steps followed like empathizing the problems, using double diamond steps like divergent on the problem and using ideation tools and developed a prototype with the aid of logical programming for better results.

Published on: November 24, 2023
doi: 10.17756/nwj.2023-s4-015
Citation: Motukuri SSR, Soppari BM, Challabotla NR, Mattam VS, Nayani KN, et al. 2023. Design Thinking Based Case Study on Traffic Intensity. NanoWorld J 9(S4): S83-S87.

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